Optimum Nutrition Donates 8,400 lbs. of Bars!

Optimum Nutrition (ON) has donated 8,400 pounds of Lift™ Bars, Steel Bars and other high-protein energy bars to the Northern Illinois Food Bank in St. Charles which is an affiliate of America’s Second Harvest, a national network that secures and distributes over 2 billion pounds of food and grocery items annually to more than 200 food banks. In addition to containing at least 20 grams of high-quality proteins, each bar supplies about the same amount of carbohydrates, dietary fiber, vitamins and essential minerals that would be consumed with a small, nutritious meal.

“We could easily have used these bars as promotional samples, but we consider helping American families a much higher priority,” said Jay Jacobsen, ON’s Marketing Manager. “Our team is dedicated to making a difference for others, whether it’s meeting customer needs or setting an example for community service.”

This is a great gesture to those in need and one that many supplement companies should consider doing, especially when their bars are close to expiration and turn as hard as a 45 pound plate. Not to say that this is what Optimum has done but it is something that more supplement companies should do when their bars solidify (something inevitable when protein bars sit on the shelf for a while). I hate when companies keep selling bars long after they have hardened up just because they don't want to lose money. I once bit into an NHF "Ultra Whey" bar and loosened my tooth it was so solid! Negative word-of-mouth advertising spreads VERY fast on confectionary items like bars and RTDs and other low-price impulse buys.